“Samruk-Energy” JSC completed the Transformation project on the development of sales processes and the introduction of trading processes

The Management Committee (MC) members approved the completion of the Transformation project “Development of sales processes and introduction of trading processes”. This is one of the strategically important projects from the entire Portfolio, since it ensures the growth of electricity sales in the current market situation.

“Samruk-Energy” JSC has carried out the work on the development of sales processes and the introduction of trading processes since 2017. During this time, the current state of sales-related functions in the energy holding company was thoroughly analyzed and electricity markets of Kazakhstan, neighboring countries and 30 leading states of the world were reviewed. The project results were heard via video conferencing at the meeting of the MC, which was attended by “Ekibastuz SDPP-1” LLP, “Ekibastuz SDPP-2” LLP, “Moynak HPP” JSC and “Shardarinsk HPP” JSC representatives.

“The project was implemented by the project team with the participation of employees of the head office and subsidiaries and affiliates. All the goals and objectives were accomplished with high quality and in a timely manner. Benefits of more than 5 bln. tenge are planned to be obtained until the end of this year, ”said Bayan Migdanova,  the project manager.  

The implemented target model of the sales unit involves the centralization of the sales function at the level of the Head Office on the principle of "one window" for all customers. Thus, the Trade House sells the electricity produced by subsidiaries and affiliates as well as it sells on centralized auctions of “KEPMO” JSC site.

Marat Imanbekov, the head of the Transformation Office, thanked the project team: “The sale of electricity is the main profit for the company. We had high hopes for this Project. You have achieved your goals, and once again, I would like to thank the project team of the HO and subsidiaries and affiliates for the work done. ”

Marat Uldanov, the Managing Director for Development and Sales and the Project Sponsor, told that employees of the Head Office and SA will be awarded diplomas and letters of gratitude for their help and contribution to the implementation of the Project

The Management Committee made the decision on completion of the project.


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